I’m impressed this made it though the approval process when it comes to pitching ideas for global brands and their next big commercial. This one packs a punch.
We see a guy with his dad at a McDonald’s drinking coffee. The son wrote, “I like boys” on his cup and his dad abruptly walked off with his McCafe cup. We’re left watching the son sitting alone in total sadness. But then his father returns with his McCafe cup (possibly refilled) and writes over his son’s admission, “I accept that you like boys” and we sigh a huge sigh of relief.
Yes, this is a huge step and maybe the next ad can be the dad taking his son and the boy he likes to McDonald’s as opposed to another version of this commercial. Watching the ad makes people think like’s still something wrong for linking the same gender, even if it’s for a small brief moment. Straight people never have to come out. There isn’t a time in a straight boy’s life where he has to sit with his loved-ones and contemplate explaining that he’s into girls/women. Sexual orientation is such a small fragment of who we are and when I look back at my “coming out” I think — why was it anyone’s business?
Kudos for McDonald’s for taking this leap…let’s see them take two more!