The Why A Brand Ambassador Program:
Social Media by nature commands a social aspect to it, to bring people together who share common interests or goals — and it’s also being used to impact the world negatively: to bully, to recruit people of hate, and to spread messages of despair.
The Brand Ambassador Coaching Exchange Program (BACEP) stands for love, joy, and community by recruiting agents of transformation. The Brand Ambassador Coaching Exchange Program will chosen its participants because of their ability to display: Integrity, Authenticity, and Vulnerability and who are open to letting it play out in their daily lives.
It’s the program’s goal to transform lives by inspiring people to take action (from seeing one the brand ambassador’s journey) knowing they too can accomplish their goals through the use of social media (INSTAGRAM) as an accountability tool.