I go through stages when it comes to posting on social media. There are periods when I post daily on Twitter, like Trump, but I don’t talk about walls or target people’s “sadness” levels, it’s usually GIFS of reality stars shaking a finger saying things like, “Yaaaas!” or “Oh no he didn’t.” There are times when I suffer from platform fatigue and need a digital detox. You won’t see me for weeks except maybe on Snapchat. (Don’t judge) I believe our posting patterns ebb and flow, depending on what’s going on in your life. Got a new job? We know — you post updates every 3 minutes on how you love it there. Just had a baby? Oh, yeah, we’ve known since month 3! Got a puppy? MORE! SHOW ME MORE!
There are research studies linking Facebook to depression or is it depression to Facebook? In my time as a social media recruiter, blogger, and strategist — I’ve come across several types of people that certainly fall into one category or several that abuse and use social and we have grown to hate their posts. I’m proud to announce I’m five of the below and recovering from two. What Type of Social Media Poster Are You?
What’s going on: Later on in the week, the three of us will head to BarkWorld 2016 (where we get to explore pet social media in a whole new way) in Atlanta, Georgia, where Leona was identified as a puppy influencer (due to her instagram account) and I was invited to speak on a panel to talk about working with brands. We are thrilled to have this opportunity pop up for Leona.
What to wear: I had a friend in town last week and we took a trip to Bloomy’s where I gave my credit card a thorough workout. Camo jacket, shirts and more. So of course, when it came to Leona’s wardrobe, we went to Dog & Co. for the latest in doggy trends. She got four new outfits and we can’t wait to have her strut her stuff about BarkWorld and showcase her sassy fashion sense. If you can, can pop over and visit their flagship store at TurnStyle in New York City.
What to expect: We hope to make a few authentic relationship with people and their pets and learn how to take things to the next level with Leona. Everyone thinks their child is the best and the prettiest and German and I are no different, we think she’s the best and we want opportunities to work with brands to highlight this fact.
What we’ll do: Not only will there be panels and discussions on social media & pets, we have the CNN Global Headquarters tour and media training. We will also get a face-time interaction with several brands and pitch them. And not to mention I’ll be on a panel with Luna the Wonder Beagle.
What we bring to the table: Leona’s authentic story of how she gets so much engagement on her instagram account and the strategy behind it. German and I don’t always agree on the approach but I guess a combination of both our social media styles are working. We want to help those who are starting out avoid some of the pitfalls what we’ve found ourselves in.
Final thoughts: I’ve spoken at LinkedIn Talent Connect a few times and several conferences on Personal Branding and even hosted a few Dating & Relationship Seminars but this will be my first puppy & brand focused conference. We want to finally visit Atlanta and have fun at the Lowes Hotel.
I get at least three new Facebook friend requests daily and it’s usually from someone I’ve never met but we share numerous “friends” in common. I used to accept all of them–after all, that’s what social is all about. My social strategy on Facebook has been consistently the same for many years: Post cute kid pics and updates that I find hilarious of the crazy things that say and do. This social channel is the onlyone that most of my family follows me on and I like it that way, which aligns to the reason why I talk about my twins. I’m not a parent that is super scared of the internet and have chronicled their lives since 2008.
I used to also post my professional accomplishments and brag about my team’s efforts but I rarely do this anymore, as my wall tends to be filled with one person after an another talking about a client or a project they’re working on. I quickly realized that maybe we all don’t really care about the conference we’re speaking at or the project you championed internally that got three likes Facebook and retweeted twice. Mostly, I noticed that my “friends” aren’t really friends but people I’ve collected that truly don’t know me but are busy creating opinions of me.
Because of the above, I’ve become super guarded and not the real me. So much that when people meet me IRL, they expect to meet someone else. At what point did I start curating my life so carefully that I started to give off a different vibe and that these so-called friends, started sharing their opinions with me.
There was that one HR professional that people pay to speak at conferences that called me a “loose woman” for standing by Planned Parenthood. Or that other vile recruiter that attacked me (and many others) for making a Glassdoor list. Or the Branding professional, that decided while outing a “bully” she’d include me in the drama. And recently two executive level recruiting professionals who decided to attack me for standing with the #blacklivesmatter movement.
At what point do I say enough is enough?
For me that is today! I will no longer accept invitations on Facebook if we have never met in IRL. I will no longer tolerate hatred, negativity and socially inept people. While we are connected and you likely have a different opinion than me, use your wall to share your viewpoints, don’t throw me in the mix. Trust that I am scrolling on by yours, shaking my head but with nothing to add, mainly because, I don’t know you and don’t care enough to debate your thoughts. Find a REAL friend, pick up the phone and rant but keep that shit off my wall.
Hang around long enough and things that were once new and shiny, like social media, become a part of your everyday life. Remember a few years ago when movies/sitcoms would mention Facebook or Twitter and it would get a laugh? Currently, we don’t notice such dialogue because Facebook and Twitter are everywhere. And when something becomes an occurrence, they will translate into habits–whether they come from work or play, it will seep into our lives. How many times a day do you update your Facebook status? Or do you prefer the quick 140 characters of Twitter to relay your main idea?
When it comes to relationships, how do you communicate effectively? If social media has taught us anything, it’s to shorten up your message or you get lost in translation. When you’re having a bad day, do you wait for your partner/boyfriend/significant other to get home and update your status with them using the long-winded language Facebook still allows? It seems like you can go on for days communicating your message and never reach the main idea/point. Or are you the type that quickly gets to the punch and moves on? Because women can access language on both the right and the left side of the brain’s hemisphere, it often explains why they are more detail oriented when recounting there daily events. Men, generally, are the opposite, which is why you will continue to hear the argument, “Why doesn’t he ever express himself?”
We sometimes mistake our partners for shrinks/therapists/best friends/and convert them into communication paunching bags. True, they’re in your corner and should be willing to hear you out (relationships are about the good, the bad, the ugly) but are you taking advantage of that sympathetic ear? Unfortunately, there is no magic formula or category list of what topics in a relationship would be Facebook-like or Twitter-like in nature, it’s as unique as your relationships, but if you pay attention, you should start to see some patterns arise and tailor your communication style for relationship-effectiveness. In a time when communication is easily supported by hand-held devices and almost anything electronic, are you sacrificing the amount of meaning in your relationship because of the amount of words in your meaning?