Fernando Rodriguez (Nando) was born in Cuidad Juarez, Mexico, smuggled in a basket of newspapers across the Mexico-Texas border, and adopted only three hours later. From his mysterious beginnings in the “murder capital of the world,” Nando has gone on to become a dating and relationship coach in the Big Apple, the World’s Gay BFF, and what some call the Love Scientist.
Initially founded in 2007, his blog, nandoism.com, draws over 2,000 views every day from curious daters looking for the insightful, random, and sometimes naughty experiences Nando offers up in his sarcastic, self-examining style. In it, he shares his dating stories, observations and advice—from Texas to New York, and from the heartfelt to the icky and sticky. Nando looks into the dating world and calls ’em as he sees ’em, including examining the chemical effects of love (“the brain’s the sexiest love organ, after all”), earning him the title of the Love Scientist.
Before moving to New York City in 2001, Nando worked to help the mentally ill and those with drug and alcohol addictions as a licensed chemical dependency counselor in Texas. Now, as a dating and relationship coach, Nando is combining his counseling experience with his years as another schlub in the dating trenches to help others find happiness in exciting dating lives and relationships. He’s helped both men and women, straight and gay, successfully navigate painful breakups, nervous breakdowns, and achieve significant breakthroughs to find love.
As a blogger, dating + relationship coach, and speaker and host at dating conferences like Single in Stilettos and Goddess 101, Nando is drawing the eyes of daters and celebrities alike. He’s discussed the sexual proclivities of Middle Eastern men with Jackie Collins, worked with Janice Dickenson on a project to connect women with their perfect gay BFF, and interviewed Tiffani Theissen about the rules of the same.
As if being the World’s Gay BFF weren’t enough, Nando’s outgoing personality and media savvy landed him a senior position at one of the largest global advertising agencies in New York. He’s been an invited speaker on social media at New York City’s School of Visual Arts and Washington DC’s Brazen Careerist. His inspiration cards and ebook, Your Dating DNA: Tools to Understand Why You Date How You Date remind all daters that being sexy might not always be easy, but it’s achievable and damn well worth it.
Nando in Action: