I spend the majority of my time reading books + then applying their messages to my everyday life. If it’s a business book, I try something new with my blog, merchandise and take things to the next level–but because I’m seriously passionate about dating, relationships + helping others, I always relate the info back to dating + relationships. If it’s a book about marketing, strategy or even how to be the most likeable in business, my mind always filters it into…you guessed it–dating + relationships.
As I finished reading my last book, The $100 Start Up by Chris Guillebreau, in chapter 11, he dicsucces the idea of an upsell. We all get this idea. You sell someone a product and right before they make the purchase, you introduce them to another one of your products they might also be interested in. It’s like when Amazon.com shows you the “other related items” on the check out page. “Oh, I guess I will need this toothpaste that will pop in my mouth if I order my new toothbrush that glows in the dark,” you say to yourself as you click on Pop’n Toothpaste. Yeah, like that. But before you decide to make another purchase, you trust the site, the seller or the place of business, right? There’s also a trust factor when dating which gets you to the second date…and the third…and so on.
When people lie on their dating profiles about their weight, age, or even their hair factor, it’s because of an insecurity. Why else would a guy lie about how tall he really is? Or a woman fib about those extra love pounds she’s hiding inside a girdle? What people don’t realize is that you are ruining your DATING TRUST FACTOR. What people should really be doing is selling themselves “AS IS” online and on the date–go for the upsell. I went out with a guy once who had decent photos online. When we met, sparks, fireworks, passion overflowed. It was like my internal Mexican volcano irrupted when I saw him walking towards me. Was this the guy? It looked him, but not really? He was actually using bad photographs in his profile that didn’t do him any justice. Yeah, I’m talking about my current boyfriend, German Marin. He totally under-promised yet over-delivered! He was funny, an amazing listener + had a sweetness about him that to-the-date still makes my hear pitter-patter. That was the upsell. He was so much more than what I expected. Keep in mind, the upsell doesn’t have to be a sleazy situation, like having a magnum-sized condom fall out of his wallet or having her insert an entire beer bottle into her mouth. Side comment: The mobile pics German he was were taken by friends.
Don’t let insecurities ruin your business, job, or dating/relationship life. Always “Sell as AS” but then go for the upsell once you’ve built that DATING FACTOR TRUST. Keep in mind that you want to build trust while having fun when dating, otherwise, you’ll become a one-date wonder on the prowl with eventually no prospects but Asian escorts on the back of the Village Voice.